"The Beer God Has Spoken!"

Does anyone remember "The Beer God"???

Back in the late 90's, I think, (Fall of 1997 comes to mind actually) there was a advertising campaign by Honey Brown Lager featuring "The Beer God". He was everywhere. Radio, TV spots and you could even call a toll free number and get sage advice from The Beer God. Once he imparted his knowledge he would always shout: "THE BEER GOD HAS SPOKEN!!!"

My friends from college and called the Beer God religiously througout the week to get us thru to the weekend. Then we would call him before heading out on Firday and Saturday nights. In the form of Confucious, The Beer God always linked everything with Honey Brown Lager. Honey Brown Lager would make everything better, or more understandable. "True Enlightenment comes from drinking Honey Brown Lager! You go buy a six-pack, share it with friends! THE BEER GOD HAS SPOKEN" was a typical message. I wish I could remember more of the actual sayings, because they really were funny. Here is a snipet of an article which references The Beer God:

"...The Beer God, a small gray stone idol to be exact, clutching a bottle of JW Dundee’s Honey Brown Lager. He seems to have scampered off to parts unknown these days, but only a few years ago he was everywhere: on billboards, TV commercials, and radio spots, and of course at your local beer retailer.

Beer God was a lot of fun. OK, so he had rotten grammar. He had great commercials, and they more than made up for it. I remember one billboard sign that had the Beer God shouting at passing traffic, “You in sixty-three Impala! Pull over now, sell car, buy Honeybrown Lager!” I wonder how many six packs of Honey Brown you could get for a sixty-three Impala? Not many I suspect.

Beer God’s radio ads were even more fun. One has him arranging a “We Are the World” type musical ensemble designed to promote the Beer God’s favorite cause, Honey Brown Lager. We are advised not to drink any other beer, “Or Beer God Make You Pay!”. Another clip explains how a kindler, gentler Beer God has decided to use advertising in lieu of earthquakes and pestilence to encourage us to drink beer. Of course, we’re warned he may go back to his old ways if lots of Honey Brown Lager isn’t sold."


Unfortunately the Beer God is nowhere to be found and Honey Brown has nothing on the internet to pay homage to such a brilliantly funny and addicting product mascot. I was hoping for some sound clips or something but all I could find were a few posters on ebay, so I coppied them and posted them here for you all to see.


Look upon the Beer God my friends, remember and cherrish him! He was noble and intelligent and he ruled with a golden mug. We miss his guidance.